One of TULA's eye balms sells every 30 seconds

Wed, August 09, 2023 at 10:34:36 AM EDT

TULA’s eye balms are cult favorites for a good reason. The best-selling products, clinically proven to increase hydration, are known for their ability to brighten and refresh your under eyes instantly. Truly, the effects are magical, and according to the brand, one sells every 30 seconds.

The best news? There’s now a shimmering, champagne-tinged version that doubles as a highlighter. Consider it your new secret weapon when you’re running low on energy or don’t have time for your usual makeup routine.

First, some basic info about TULA’s eye balms. The three Glow + Get It balms are all about cooling and minimizing puffiness and dark circles, while the 24-7 Power Swipe provides a long-lasting hit of hydration.

All of the Glow + Get It balms have a few key ingredients in common. Hyaluronic acid, watermelon and apple help your skin stay incredibly hydrated, while caffeine promotes firmness and tightening. Probiotic extracts smooth out your complexion, and blueberry acts as a skin protectant and adds even more moisture. These probiotic superfood ingredients make the TULA Glow + Get It Eye Balms perfect for an instant pick-me-up whenever you’re in need. (We mean that literally — the cooling effect is something you’ll actually feel. Consider the balms a quick jolt of energy for your face!)

Keep scrolling to learn more about the new shimmering Gold Glow + Get It and all the other TULA eye balms.

The latest addition to TULA’s eye balm lineup is Gold Glow + Get It. Like the other versions, it cools, hydrates and refreshes your skin while reducing visible wrinkles and lines near the eyes. Champagne pigmentation adds color and warmth, with a bit of shimmer for extra glow. Wear it under or on top of makeup, or use it as a gold-tinged highlighter. You’ll also notice that the gold hue helps neutralize the look of dark under-eye circles.

This is the original Glow + Get It hyaluronic acid balm. It kicked off the entire craze and spawned all the other versions we love. The best seller gives your skin a dewy, natural glow that truly makes your face look illuminated from the inside. Make it a part of your regular morning and evening routines, or apply it during the day when you feel yourself dragging a bit. (Honestly, we’ll probably go with both.) In addition to the immediate benefits, the balm also has a cumulative effect. Use it regularly, and your skin will definitely thank you.

This eye balm is just as beloved as the original. It has all the same great ingredients and features, with a pretty cool rose tone and the addition of rosehip oil and rosewater. The plant-based alternative to retinol provides your skin with even more hydration, nourishment and toning. Besides your eyes, try applying Rose Glow + Get It to your cheekbones, cupid’s bow, nose and other areas that could use a bit of highlighting. Our advice: Buy an extra stick to keep in your purse so it’s there whenever you need it.

While this balm is slightly different from the Glow + Get It products, it’s just as powerful. 24-7 Power Swipe is the perfect nighttime moisturizer, and it also works great underneath makeup in the mornings. Like the other balms, it hydrates, firms and reduces puffiness. This version also features eye peptides and collagen, which help further reduce the appearance of wrinkles and little lines. Cocoa seed extract provides additional protection against harmful blue light and pollution.

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