Innovative Beauty Group’s Incubator Brand Announces Blue Light

Innovative Beauty Group’s brand, Incubator, is set to launch a blue light-blocking cosmetics line, developed to protect the skin from harmful effects of digital devices.

Named Screensaver, the color cosmetics assortment comprises a range of makeup products, including primer, eyeshadow, blush, highlighter, lip gloss and more.

The line was developed to address the downside of staying connected: the negative impacts of blue light on the skin, per the company.

Related: A New Way to Assess Blue Light: Genemarker's Latest Research

Each product in the range is formulated with functional ingredients, such as calcium sodium borosilicate, jasmine leaf cell extract and sunflower seed oil that help reduce damage caused by daily environmental stressors and offer light-reflecting properties, according to the company.

The product offerings include:

Eye-Scaping Eyeshadow Palette: A day-to-night eyeshadow palette formulated with calcium sodium borosilicate for its light reflective properties.

Face Filter Luminizing Primer: A skin-brightening and blue light-blocking face primer for use under makeup that minimizes dullness and hides imperfections.

Shiny & New Highlight & Blush: A creamy, hydrating and lightweight dual-ended highlight and blush stick that offers a pop of color and glow.

Lip Filter Lip Gloss: A high shine, nourishing and non-sticky lip gloss that delivers a glowing pout.

Face Filter Setting Spray: A setting spray that acts as a filter from blue light devices. Ideal for locking in a finished makeup look for all-day wear or used as an all-over facial spray for a mid-day spritz and refresh.

Highlight Powder: A glow-giving highlight powder.

Lip Filter Lipstick: A lipstick infused with blue light-blocking ingredients.

Face Filter Priming & Setting Powder: A 2-in-1 priming and setting powder designed for all skin tones to keep makeup in place all day, with light-reflective properties for use against environmental stressors.

Refresh-Face All Over Cooling Face Balm: A cooling face balm stick developed to refresh, hydrate, de-puff and cool the skin.

Jennifer Raphael, CEO of Innovative Beauty Group North America, commented: “We are thrilled to launch this premium collection of truly functional, blue light-blocking cosmetics that effectively defend against environmental stressors like blue light pollution at an attainable price point.”