Prada Beauty: What you should know about this new line

A long-term license agreement was made between L’Oréal and Prada S.p.A. in 2019, stating that this partnership would take effect on January 1, 2021. Its latest product release, the fragrance Paradoxe, was a hit with its amber floral scent. And it’s inevitable that they venture into makeup. Why partner with L’Oreal just for fragrances?

Just a few days ago, Prada has been posting teasers about their new beauty venture with questions such as “What blends the past into the future?” “Can minimal be maximal?” “Why correct and not adapt?” “What if pigments turn into pixels?” “Is brown the new red?”

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Ending the teaser videos with another statement that Prada is rethinking beauty—rethinking skin, color, responsibility, and functionality. “Today, Prada rethinks beauty. Reimagining existing definitions and expectations with an avant-garde vision of beauty activated by tech and creativity,” as captioned in the post.

Here are seven things you should know about Prada’s foray into the beauty industry.

There are two creative directorsInstead of just getting one creative makeup artist, Prada hired two—Global Creative Makeup Artist Lynsey Alexander who has been very hands on in the brand’s makeup range, and Global Creative E-Makeup Artist Ines Alpha who translated the “pigments” into “pixels for digital appreciation of the luxury brand’s vision for their makeup line.

“We have spent three years crafting and refining each detail of each product,” says Lynsey. “Together, we explored the endless possibilities of bridging the URL and IRL realms. She worked on the pigments, I worked on the pixels. Such an inspiring dialogue, I’ve learnt so much. I can't wait to share more of this project with all of you,” shares Ines.

There is skincareThey started with the basics. This includes Skin Cleanser and Make-up Remover that hydrates the skin as you cleanse it, Skin Face & Eye Serum that transforms cream to water for easier absorption, and Day and Night Skin Cream that boasts of 92 percent natural origin ingredients.

There is foundationSoft-filtered skin is the goal of Prada Reveal Skin Optimizing Foundation. Breathable with a soft matte finish that’s long-lasting, this transfer-resistant formula helps improve skin health with Vitamin E, 100 percent Niacinamide, and Lactobacillus Extract Complex. Choose from 33 shades.

There is eye makeupTaking inspiration from the luxury house’s memorable prints, these 4-color eye palettes come in a combination of three neutrals and one accent for you to play with different looks. It comes in different finishes of satin, soft matte, hyper matte, and metal foil. Choose from six different palettes.

There are three types of lipsticksPrada Monochrome Hyper Matte Lipstick is inspired from the brand’s Saffiano leather that has been known for its intense hues. As the name implies, Prada claims that it can deliver maximum color pay-off with just one swipe that can last up to 12 hours. Choose from 13 shades that range from orange, red, pink and brown.

Prada Monochrome Soft Matte Lipstick is for those who want a soft matte finish that can be buildable as well. Inspired by its nylon fabric that’s soft and smooth to touch, this lipstick range offers the same texture that can also be applied on the cheeks as blush.

Ensuring smooth and supple lips, the Prada balm has lip-optimizing properties that delivers a natural matte finish. It can be worn alone or as a primer, and lip comfort can last up to 24 hours. This one, though, is not yet available and will be exclusively sold online.

All lipsticks come in a triangle-shaped bullet, a subtle representation of the brand’s triangular logo.

There are makeup brushesThis collection has a lot to offer, with many brush types for Foundation Optimizing, Powder Diffusing, Powder Sculpting, Brow and Eyeliner, Eye Defining, Concealer Buffing, Eye Shaping, Eye Blending, Lip Filling—all packaged in a refreshing two-tone hues of gold and siver. Last, but not the least, the Blender.

They are refillableAll the makeup products come in refills, allowing for up to 75 percent less packaging used versus purchasing a completely new product. Just plug in and out.

For more details, visit this link.