11 Best Eyebrow Pomades in 2023 to Fill and Define Sparse Brows: Benefit, Anastasia Beverly Hills, NYX

By Jennifer Hussein

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When it comes to our favorite brow products for dramatic definition with a natural-looking finish, the best brow pomades always top our lists. Unlike subtler eyebrow gels and pencils, brow pomades are known for their buildable, highly pigmented formulas that, when paired with an angled brow brush, create hair-like strokes of smudge-proof color. With their long-lasting color and natural finish, brow pomades are one of the most versatile eyebrow products on the market for creating endless styles.

Considering the fact that brow pomades are applied with a makeup brush instead of a spoolie and aren't as straightforward as brow pencils, we get that they can feel a little intimidating to brow beginners. But there's no need to fret because Marylisa Diaz, a makeup artist based at the Julien Farel Restore Salon & Spa in New York City, has a few tips for effortless application and goof-proof results.

First off, Diaz recommends grabbing a double-ended eyebrow brush with an angled head and spoolie. "Dip into the product without picking up too much and draw an outline on the top and bottom of your eyebrow," she explains. She also recommends blending the front of your brows for a more seamless finish and going a tad darker as you reach your arches and tails. "The beginning of your eyebrow should look softer and blended into the rest of it," she adds.

Now, get ready to whip out your go-to angled brush and create your best arches yet with these eyebrow pomades. Below, check out our editors' and favorite makeup artists' must-have formulas to sculpt and tint with total ease.

Gabi Thorne, Allure's associate news editor, says the Benefit Cosmetics Powmade is a staple in her makeup routine for its creamy, waterproof formula. This pick has an eight-shade range and is formulated to stay in place without budging, flaking, or fading for up to 36 hours. Sara Talias, a professional makeup artist based in New York City, says this product also gets brownie points for its highly-pigmented finish. "A little goes a long way and this product has serious staying power," she says. “I love using this product on a very fine-tipped brush to create a fuller brow by drawing hair-like strokes.”

Some of the most popular eyebrow products ever made come from Anastasia Beverly Hills, so of course the brand's Dipbrow Pomade is making an appearance on this list. This best seller fills in sparse areas with its ultra-matte, waterproof pigment that clings onto brow hairs for a fuller effect.

Both Allure contributor Kathleen Suico and Miami-based makeup artist Allison Kaye say this formula is essential in their routines for its versatility and ease. "The pigment of the Dipbrow is great because it doesn’t disappear or turn a different color when applied to the skin or eyebrow," says Kaye. "I can really create a buildable eyebrow look with this — anything from just a light fill-in to something heavy and sculpted."

If you've always wanted to experiment with vibrant colors on your eyebrows, Allure commerce writer Jennifer Hussein says the KVD Beauty Super Pomade is the next best thing to permanently dyeing them. "It's way more pigmented than any brow gel or eyebrow pencil will ever be, and I love that each shade, no matter how cosmic, totally covers my natural hair color," she says. This waterproof pomade can also be used as a graphic eyeliner or eye shadow and comes in 16 shades to mix, match, or wear on their own.

Looking for a long-wearing option with drugstore prices? The Maybelline New York Tattoo Studio Brow Pomade is your best bet. This pomade comes in six natural-looking brow shades and a dual-ended spoolie brush to effortlessly fill and fluff.

Smudge-proof brows for less than $10? Sign us up for the NYX Professional Makeup Tame & Frame Tinted Eyebrow Pomade. This water-resistant formula glides smoothly onto skin and brow hairs for a natural, subtly tinted finish and comes in five shades so you can easily spot your perfect color match.

As its name suggests, the E.L.F. Lock on Liner & Brow Cream can be used as both a brow pomade and an eyeliner. Its creamy, rich texture and four flexible shades leave behind blendable, soft hair-like strokes for a natural look all day long. You can also count on this formula to stay in place for a full 24 hours.

Shape your arches will full precision by whipping out the L'Oréal Paris Brow Stylist Frame and Set. This delightful drugstore pick will take your brow look to new levels with its 24-hour waterproof formula, dual-ended eyebrow brush, and lightweight, non-greasy feel.

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What makes the Tarte Frameworker Brow Pomade so special is the addition of clay into the formula. This additive not only helps the formula lock in place for up to 24 hours, but it also helps balance excess oil for a fully mattified effect. But don't expect this formula to dry out your brows, because it's also spiked with babassu oil to condition them.

Elevate the look of sparse, uneven brows with the Ulta Beauty Collection Brow Pomade. It may only come in three shades but these flexible tints provide a subtler finish to complement your natural brow color while creating a filled effect.

Wet n Wild's Ultimate Brow Pomade has a gel-cream consistency that makes its formula stand out from the rest. Use its detachable brush to glide the formula seamlessly onto your skin and brow hairs. The results: perfectly tinted, thicker, and bushier eyebrows.

Whether you want a subtle fluff or all the drama, the L.A. Girl Brow Pomade will get the job done. This creamy pomade is sweat- and fade-resistant and comes in six different shades that instantly lock into place for fuller-looking brows all day long.

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